Behaviour Change & Social Marketing Training

Using marketing tactics to create social value through delivering successful behaviour change and social marketing projects

Deliver positive outcomes for the communities you work with through our behaviour change & social marketing training. Designed for public and third sector organisations, this training provides the tools and strategies needed to design and deliver effective behaviour change interventions that resonate with your target audience.

Our expert-led courses cover the key elements of behavioural science, insight gathering, segmentation, and effective communication. Whether you're aiming to tackle health inequalities, promote healthier lifestyles, or support community-wide initiatives, this training equips your team with practical skills and confidence that lead to lasting change.

Explore our range of behaviour change and social marketing courses below, tailored to meet the unique challenges your organisation faces.

SMG are a great company to work with. Based on sound experience, evidence and practice, they deliver leadership, training and clear thinking that lead to realistic action.
Client Lead
Knowsley Council

Why choose our training?

To maximise training value and effectiveness, we offer:

  • Content tailored to participant needs through pre-engagement with client teams
  • Evidence-based approaches, grounded in relevant behavioural theories and insights
  • Interactive learning, including simulations and real-world skills practice
  • Follow-up support to help staff implement their new skills
  • Continuous refinement of our courses through evaluation and participant feedback

Our Behaviour Change & Social Marketing Training courses

Introduction to Social Marketing for Behaviour Change

An overview of the basic principles of social marketing, how it can inspire behaviour change, the process of developing and delivering initiatives using this approach.

Planning and Delivering Behaviour Change Interventions

A practical course designed for practitioners responsible for initiating, developing and implementing behaviour change projects.

Evaluating Behaviour Change

A course for staff that are looking to track the impact of their interventions, participants are equipped with a rounded understanding of the importance and purpose of evaluation, introducing them to practical tools and resources.