Behaviour Change & Social Marketing Training

Using marketing tactics to create social value through delivering successful behaviour change and social marketing projects

Deliver positive outcomes for the communities you work with through our behaviour change & social marketing training. Designed for public and third sector organisations, this training provides the tools and strategies needed to design and deliver successful behaviour change interventions that resonate with your target audience.

Our expert-led courses cover the key elements of behaviour change theory, insight gathering, segmentation, and effective communication. Whether you're aiming to tackle health inequalities, promote healthier lifestyles, or support community-wide initiatives, this training equips your team with practical skills that lead to lasting change.

Explore our range of behaviour change and social marketing courses below, tailored to meet the unique challenges your organisation faces.

I have found SMG to be extremely flexible in their approach to MECC training across Kent, Surrey & Sussex, often going the ‘extra mile’ to ensure that the training needs of service providers are met.
Commissioner
Medway Council

Our Behaviour Change & Social Marketing Training courses

Introduction to Social Marketing for Behaviour Change

An overview of the basic principles of social marketing, how it can inspire behaviour change, the process of developing and delivering initiatives using this approach.

Planning and Delivering Behaviour Change Interventions

A practical course designed for practitioners responsible for initiating, developing and implementing behaviour change projects.

Evaluating Behaviour Change

A course for staff that are looking to track the impact of their interventions, participants are equipped with a rounded understanding of the importance and purpose of evaluation, introducing them to practical tools and resources.