Planning and Delivering Behaviour Change Interventions
A practical course designed for practitioners responsible for initiating, developing and implementing behaviour change projects.
What will participants learn?
- The ability to identify clear behavioural goals
- The range of levers available to bring about behaviour change
- The concept of a 'proposition' and be able to develop one
- How and when to use communications appropriately
- Skills to identify key monitoring metrics
- How bring it all together in a plan
Who is it for?
This course is for people who have insight and understanding of their target audience and want to use it. Participants will need an understanding of the key principles of social marketing for behaviour change covered in our introductory course.
What does the course include?
- Purpose of development stage of a behaviour change initiative
- Developing SMART behavioural goals
- The levers for change
- Creating a proposition
- Communications
- Pretesting and preparing for implementation
All of our courses can be delivered in person or online. Full and half day options are available as standard. Depending on requirements, we can also offer more in-depth training packages with multi-day, follow-up, and train-the-trainer options.
SMG provided an invaluable training programme to Active Travel officers across Scotland’s 32 local authorities, helping many of them adopt a much more customer oriented and behaviour change focus on planning and delivering our funded projects. It continues to realise impact, including new staff not exposed to the initial training.
Programme Manager
Paths for All