Introduction to Social Marketing for Behaviour Change
An overview of the basic principles of social marketing, how it can inspire behaviour change, the process of developing and delivering initiatives using this approach.
What will participants learn?
- About key social marketing principles: customer-focus, insight, behaviour change theory, and segmentation
- The process for using social marketing tactics to facilitate behaviour change
- How to apply it to their own area of work
Who is it for?
This course is suitable for anyone looking to inspire positive behaviour change. This may include encouraging healthier lifestyle choices like increased physical activity and vaccination uptake, or positive environmental behaviours including recycling, waste reduction, and sustainable transport choices.
What does the course include?
- What social marketing is (and what it isn’t)
- Key elements of a successful behaviour change intervention
- The process for developing and delivering a social marketing initiative
- Applying the approach to your challenges
All of our courses can be delivered in person or online. Full and half day options are available as standard. Depending on requirements, we can also offer more in-depth training packages with multi-day, follow-up, and train-the-trainer options.
SMG provided an invaluable training programme to Active Travel officers across Scotland’s 32 local authorities, helping many of them adopt a much more customer oriented and behaviour change focus on planning and delivering our funded projects. It continues to realise impact, including new staff not exposed to the initial training.
Programme Manager
Paths for All