Behaviour change training for local authority staff

We designed and delivered a behaviour change training and development programme for staff at Knowsley Metropolitan Borough Council, providing them with the tools to effectively deliver behaviour change.

The programme focused on the role and importance of behavioural insight, including how to gather then apply it. Participants included senior staff, commissioners, topic leads, and communications specialists. Topic content included:

• An introduction to behaviour change
• Insight sources and methods
• Audience definition and segmentation
• Linking insight with action
• Behavioural models and frameworks

We delivered two one day in-person interactive courses for different staff cohorts and provided mentoring input on two local pilot intervention projects – tackling anti-social behaviours, and improving school attendance. During the pilot projects we linked the relevant parts of the training to the associated part of the training. For instance, we showed participants how to analyse pilot insight through the lens of the COM-B model to diagnose the behaviour and determine potential intervention types and behaviour change techniques.

The programme also included content that introduced the role of behavioural insight in the staff induction process and an accompanying manual to improve the council workforce's understanding, knowledge, and skills for gathering and using behavioural insight.

Ready to enhance your team's ability to deliver impactful interventions? Explore our behaviour change training courses to discover how our staff training can support your organisation.